7 concrete business applications of artificial intelligence

Artificial intelligence is with us every day. It is built into the heart of our smartphones and present in the applications we use. The revolution brought about by this rapidly evolving technology is undoubtedly still in its infancy. In business, it opens up new opportunities, transforms our organizations and boosts team productivity.

How can artificial intelligence be put to work for business? This is a question that many managers are asking themselves today. The best way to answer it is to take a look at how other players are already making the most of the possibilities offered by this revolutionary technology.

Automatically sorting and directing e-mails

Among the frequent uses of artificial intelligence in business, it's hard to miss the possibilities offered by natural language processing (NLP). This machine learning model gives AI the ability to learn our language and, ultimately, understand what is written or said by humans... in e-mails, for example.

AI is able to read (faster than any employee) all the company's incoming e-mails, identify the subject of the message, and direct the request to the right department or employee. Thanks to such solutions, teams can save a lot of time, and respond more quickly and efficiently to various requests. Ultimately, artificial intelligence helps improve the customer experience.

Luxembourg-based start-up EmailTree AI, which has notably joined the Orange Fab support program for young innovative companies, enables businesses to take advantage of such possibilities. In fact, the solution has been implemented to improve the experience of Orange Luxembourg customers over the phone and by email. The EmailTree AI algorithm is able to read e-mails, understand different situations and problems, and prepare suggestions for optimal and rapid responses.

Chatbots, for round-the-clock assistance

Chatbots are conversational agents also based on natural language processing technology. Starting from a website or any messaging system, a robot equipped with the ability to understand what is being said or written to it, and trained to respond to various requests or issues, can engage the visitor and offer assistance.

Artificial intelligence will often be able to answer frequently asked questions with simple answers, or direct the user to resources that can help. If necessary, if the problem requires more advanced expertise, the robot can put the user in touch with an operator.

Chabots like these help to provide users with answers more quickly, anticipate their expectations, manage large volumes of requests more efficiently (AI can answer several people at the same time, unlike an operator), and improve customer satisfaction.

Suggest ideas, create content

The star artificial intelligences of recent months have undoubtedly been ChatGPT-3, Midjourney and Dall-E. This is generative AI, based on large-scale language models. This technology has the particularity of being able to produce content, in the form of text, image, code, voice or video.

The productions that emerge from these technologies are often "bluffing" in their realism. In many ways, they revolutionize the creative process. However, it is important that these machines, which generate all kinds of responses to a wide variety of requests, are supervised by humans who are experts in their field. In fact, some content can contain errors and defects, and can be misleading if misused.

While we need to be cautious when using AI-generated content, these tools are real partners for employees when it comes to generating ideas, searching for information or structuring arguments.

Making translation easier

In a cosmopolitan country like Luxembourg, translation solutions based on artificial intelligence (such as Deepl) are particularly popular. Neural network technology, which gives the machine the ability to understand the meaning of sentences, has considerably improved the efficiency of these tools. Today, they enable us to write e-mails easily in a language that is not our own, and support exchanges with colleagues and customers in a wide variety of languages.

Facilitating the identification of people or objects

When it comes to managing the physical security of a building, or enhancing the user experience, the use of artificial intelligence offers interesting prospects. The ability of neural networks to identify an object or a person in an image or video, for example, can reinforce and facilitate access control. Formally identified thanks to facial recognition, an employee no longer needs to sign in to enter a premises. In parking lot management, license plate recognition can also be used to streamline arrivals and departures, without the need for a ticket.

The ability offered by artificial intelligence to recognize images is used in particular for Orange Luxembourg customers' Fiber video assistance. In particular, it enables us to quickly identify the model of the customer's Livebox and its identifier, and thus find solutions more quickly.

Personalizing services and relationships

In the field of data analysis, the use of artificial intelligence makes it possible to identify patterns of behavior or risk in large volumes of data.

 For example, it can be used to assess the risk of a customer switching to another supplier and, if necessary, to take targeted action.

Artificial intelligence, on the other hand, enables us to better understand our customers' tastes and needs, with a view to providing them with recommendations or personalized service, as offered by the major streaming platforms and e-commerce players.

Fight fraud, prevent risk

The application of artificial intelligence models to large volumes of data, such as financial transactions, can also identify fraudulent behavior, so as to reinforce customer protection against attempted fraud.

In industry, it is also possible to implement a predictive maintenance approach. Since artificial intelligence supervises all equipment, it can constantly assess the risk of a breakdown, with a view to intervening without disrupting production.