The importance of sponsorship in eSports
Listen to the 8th episode of Hello Esports podcast
After the Hello Tomorrow podcast, we offer you, in partnership with the LESF (Luxembourg ESport Federation) and the Lëtzebuerger Journal, to discover the world of eSports with the Hello Esports podcast.
Esport is trendy, yet it remains largely unknown to the general public. Through the Hello Esports podcast, all the stakeholders of this movement speak out, in order to show what goes on behind the scenes and to shed light on the practice of this new sport.
After a first season about the Luxembourg eSports Federation, a behind-the-scenes look at an eSports competition, and video game addiction, here is the first episode of the new season of Hello Esports.
This new episode tackles one of the biggest problems of the Esports scene in the Benelux: the lack of sponsors willing to invest in a world that is completely dependent on sponsorships. Filip Langerock, founder of LowLandLions (the longest running club in the region until September 2022) takes the floor to shed some light on why brands are still reluctant to get involved in eSports sponsorship. What does the future hold for eSports, which is trying to make a name for itself in the Luxembourg sports scene?
Enjoy your listening!